Teaching note for product 9B21M074.

Founded in 1984 in Vancouver, Aritzia has been a massive success story, expanding across Canada and into the United States with no signs of slowing down. In March 2020, however, with the COVID-19 pandemic spreading rapidly through North America, the women’s fashion retailer was forced to shutter all its 97 boutique stores and shift sales to the e-commerce channel, while making other key financial and operating decisions to respond to the pandemic. .....more

Teaching note for product 9B21M055.

In February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point, .....more

Teaching note for product 9B20M097.

Igraj U?i Rasti (IUR), which meant “play, learn, grow” in English, was the name of a company in Bosnia and Herzegovina (BiH) that produced educational materials to teach basic literacy skills to children aged 3 to 10. The company’s founder and chief executive officer had envisioned IUR products being present in all homes and schools across BiH. However, in May 2019, IUR was at a crossroads, and the founder faced challenges regarding his distribution .....more

Spreadsheet to accompany product 9B20A041

In late August 2018, the chief operating officer of Success HR Solutions, a Vietnamese software start-up, was contemplating the strategy for relaunching her product, a cloud-based human resources software product that handled various payroll and human resources functions. She needed to decide how to sell and price her product for the target market in the Vietnamese economy. As she evaluated her options, she had to consider the overall Vietnamese business .....more

In late August 2018, the chief operating officer of Success HR Solutions, a Vietnamese software start-up, was contemplating the strategy for relaunching her product, a cloud-based human resources software product that handled various payroll and human resources functions. She needed to decide how to sell and price her product for the target market in the Vietnamese economy. As she evaluated her options, she had to consider the overall Vietnamese business .....more

Teaching note for product 9B20A041.